Urban festivals are becoming all the rage these days, but When In Manchester is one with a difference. It has a true DIY ethos to it that's different to the increasingly corporate ones where major labels see them as a showcase and a testing ground for their potential next big things. When In Manchester was conceived by four young women on a night out and then became reality through lots of ground level hard work and planning to create something that's both intimate, diverse in its line-up and a true testament to being able to do what you want in music if you put your hearts and minds into it.
