Friday 20 April 2018

VIDEO EXCLUSIVE : Matter Of Mind - Sanity

We're proud to reveal exclusively the new video for Matter Of Mind's single Sanity. The single was released a couple of weeks back, but the video to accompany their latest track, the first fruits of recording sessions for the follow-up to their Dead Apologies EP is now also available to watch.

Front man Jordan spoke to us about Sanity. "The video was done with Callum from CSD Videography, he's actually done our past two music videos as well. But this time we wanted to take a slightly different approach. We wanted to mimic the lyrics with the video, keeping it quite dark in the verses, but then making the choruses quite colourful and bright. We feel this really boosted the lyrical meaning of the song, and is something we haven't really done before. Having said that, the use of the straight jacket is probably the darkest idea we've had yet, but we liked the juxtaposition between the straight jacket and the big colourful and flare sections"

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